Chief Marketing and Communications Director, Board Membrer with proven experience gained in Luxury, Fashion, Beauty, Art, Retail and Lifestyle for companies including Superga, Trussardi, Salvatore Ferragamo and Value Retail.
Excellent knowledge of international strategy, business organization and management, business plan and income statements, brand positioning and management, marketing and integrated communication, licensing, fashion retail and cool hunting.
Experienced in scouting and mentoring young talents and start up of new business projects, founder of TheBrandSitter and Angels4Women , Annamaria has the innovation, vision and ability to coach new resources and restore profiles.
Keynote Speaker and top level teaching experience includes roles as scientific director, project leader, mentor and master teacher in Strategic Marketing and Brand Management for Fashion, Retail, and Luxury courses at University level and top schools in Italy and abroad. Author of the book The Luxury …. Magic & Marketing – Present and Future of Essential Superfluous (Ed. Franco Angeli – 5 editions: 2006, 2007, 2008, 2013, 2015).