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Pietro De Nardis Senior Advisor

After his business and economics graduation, he spent a dozen years within leading Consumer Goods Companies – Unilever, Barilla, Bolton – reaching European VP responsibilities in Marketing and Sales. In 1999 invested as business angel and co-founder in Buongiorno Spa: the first Italian start up in the digital marketing space to become public in Borsa Italiana; in Buongiorno he took a full time managerial role as Head of the Business Development and International Expansion. From 2013 onwards he has been building – as business angel, anchor investor and Board Director – a portfolio of several digital tech companies like DoveConviene, BeMyEye, Supermercato24, Domino’s Pizza, Mishipay, Naadam (all in the Consumer Goods and Retailing sector) in addition to The Fork, PetMe, Aerodron, Outfittery, C16Bio and MySecretCase, ranging from hi-tech to sharing economy, food tech and e-commerce. He partners and co-invests with major Italian and European VCs, namely Highland Capital Europe, Nauta Capital, 360 Capital Partners, Innogest, P101, FII, Principia and others. He is active member of U-Start, a major European Investment Club, and acts as mentor&coach for B!Ventures and IMPACT, the leading european accelerator, backed by the Ntt Docomo and EU. He sits in the advisory board of Blu 1877 (the Barilla Corporate Venture Capital arm) and of ScaleIt (the leading platform matching Italian best Start Ups with international venture capital investors) Born in Parma in 1962, father of three, graduated cum laude in Economics, avid biker, skier and mountaineer.

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