Silvia Candiani is the new CEO for Microsoft Italy. Previously, she was GM of Consumer and Devices Sales in Central and Eastern Europe transforming the business, bringing PC market back to growth, and creating a high-performing, diverse and talented team with strong growth mindset. Silvia is also part of the board of ValoreD association, to increase women’s leadership in the corporate world in Italy and a board member of Cofide. Prior to this role, she was Marketing and Operations Lead in Italy for 3 years and Consumer & Online GM in Italy. Silvia started her career in McKinsey as a consultant in Media and Telco businesses and then moved to Vodafone, where she headed Consumer Marketing in Italy. Silvia holds a BA in Business Administration from Bocconi University and MBA from INSEAD. She is married with 2 kids and lives with her family in Milan.